Senior Freelance Creative Director

An embedded creative partner for agencies building ambitious brands, products, and digital experiences.

I help creative teams move faster with senior-level strategy, execution, and AI-native workflows.

View Work Let’s Talk

San Francisco-based. Available worldwide.

Make it right. Then make it beautiful.

Me?

I’d rather get the client in the room early and let them say the awkward useful thing.

We can use that to make the work better.

No black box. No fake mystique.

No treating feedback like a threat when it’s the thing that saves the work.

My secret is that I know how to spot the actual idea and keep the team moving.

Selected Work

Creative direction for Pegman, product personality, and cultural moments.

Product storytelling for an AI research tool.

Brand and motion language for enterprise AI.

Retail product comparison experience.

Visual systems for a new generation of glass.

Campaign work for travel planning and demand.

When the brief is ambitious but still mushy.
I help turn vague potential into a direction the team can actually build around.
When the work needs a senior brain and senior hands.
I can lead the thinking, shape the presentation, direct the team, and stay close enough to the pixels that nothing gets lost in translation.
When the client needs to feel confident.
I’m good in the room. I make the process clear, the choices practical, and the work easier to believe in.
When the team is moving, but not quite together.
I bring structure while still accelerating the project cadence.
When the project crosses disciplines.
Brand, product, campaign, motion, social, systems, AI, web, whatever. I’m useful in the weird overlaps.