Senior Freelance Design Director

An independent creative partner for ambitious brands, products, and digital experiences.

I help teams turn complex ideas into clear strategy, sharp systems, and launch-ready work.

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San Francisco-based. Available worldwide.

Selected Work

Creative direction for Pegman, product personality, and cultural moments.

Product storytelling for an AI research tool.

Brand and motion language for enterprise AI.

Retail product comparison experience.

Event experience systems across in-person, virtual, and hybrid formats.

Campaign work for travel planning and demand.

When the brief is ambitious but still mushy.
I help turn vague potential into a direction the team can actually build around.
When the work needs a senior brain and senior hands.
I can lead the thinking, shape the presentation, direct the team, and stay close enough to the pixels that nothing gets lost in translation.
When the room needs to feel confident.
I make the process clear, the choices practical, and the work easier to believe in.
When the team is moving, but not quite together.
I bring structure while still accelerating the project cadence.
When the project crosses disciplines.
Brand, product, campaign, motion, social, systems, AI, web, whatever. I’m useful in the weird overlaps.