Freelance Creative Director and Designer · San Francisco
Jules Haggard.
I help teams turn complex products into clear brands, launch stories, product visuals, and motion systems.
Google Maps, NotebookLM, IBM Watson, Apple, Beats by Dre, Chase Travel, Fender, Airbnb, and Nike.
Google Maps
Creative direction for Pegman, product personality, and cultural moments.
NotebookLM
Product storytelling for an AI research tool.
IBM Watson
Brand and motion language for enterprise AI.
Beats by Dre
Retail product comparison experience.
Apple
Visual systems for a new generation of glass.
Chase Travel
Campaign work for travel planning and demand.
Fender
Brand flexibility for the future.
For teams hiring a CD.
Creative direction across brand, product, motion, and launch. I can set the idea, make the work, and direct specialists when the job gets larger.
Complex-product fluency. AI platforms, maps, enterprise software, retail tools, and consumer products need clear public stories.
Senior without the agency drag. 20+ years of hands-on design leadership, San Francisco, Preferred Partner at In The Kitchen, Academy of Art University.