Beats by Dre

A real-time 3D compare app for Apple Retail

I partnered with Odd Common as Design Director to design and develop an interactive Beats comparison app for 275 Apple Retail locations worldwide. Customers could change the view, color, and composition of each product in real time, making the differences between earbuds easier to understand before purchase.

Role and deliverables: design direction, product experience design, real-time 3D art direction, interface systems, and retail launch assets.

Deliverables

What Jules delivered

The retail app turned high-fidelity 3D earbud models into an interactive comparison experience used across 275 Apple Retail locations.

  • Design direction
  • Interactive compare experience
  • Real-time 3D product pipeline
  • Apple Retail rollout