About/CV
About Jules
Jules Haggard is a freelance creative director and designer in San Francisco with 20+ years across brand, digital products, motion, launch storytelling, and identity systems.
The work spans global product brands, AI platforms, consumer tech, hospitality, healthcare, finance, events, mobility, and early-stage startups. Jules helps teams make complicated products easier to understand, easier to sell, and harder to ignore.
Selected experience
Google Maps. NotebookLM. IBM Watson. Apple. Airbnb.
Creative Director & Designer
Brand systems, digital products, campaign worlds, motion systems, product storytelling, and launch design.
Preferred Partner, In The Kitchen
Creative partner for teams that need senior direction and a flexible network around brand, motion, digital, and production work.
Academy of Art University
Design education in San Francisco.
Selected clients and projects
Google Maps, NotebookLM, IBM Watson, Apple, Airbnb, Beats by Dre, Nike, Doppl, Arcee.AI, Rafa Racing Club, Bizzabo, Driven Studios, GitLab, Fender, Chase Travel, TripActions, and LiveRamp.
Available for
Senior creative direction without the agency drag.
Brand and identity
Positioning, identity systems, logo direction, typography, color, guidelines, campaign worlds, and launch-ready systems.
Digital and product
UI direction, product story, product diagrams, websites, prototypes, presentation systems, and marketing surfaces.
Motion and content
Launch films, product explainers, animation systems, 3D direction, social motion assets, and generative visual systems.
How I work
Small teams. Clear decisions. Work that can survive launch week.
Direct
You work with Jules, not a layer of account people translating the work back and forth.
Flexible
Some projects need one senior creative lead. Others need a focused bench of strategists, writers, motion designers, developers, or production partners.
Useful
The output has to help a team sell, explain, launch, recruit, raise, or move faster. Decoration can wait.